Makeup that feels like you
At Herrera Beauty Co, we're in the business of transformation. But in all of our years of experience, we've learned how that works best when it starts with recognition. Our goal is to help you look in the mirror on the most photographed morning of your life and see yourself, just turned all the way up.
What Our Clients
Say About Us
"I felt like myself but enhanced, and it was perfect. If this is how I could do my makeup every single day, this is how I would want to do it."
Nicole Cunningham
"As a skincare and makeup lover, I was very selective. More importantly, Ariel is kind, warm, and so attentive to your thoughts, feelings, and hopes for your wedding day look. All of my girls also said Ariel was the best makeup artist they had ever worked with and felt like themselves but better — and it shows."
Tess Keeley
"We had a wedding party of 15, plus the bride! Not once did any of us feel rushed or unheard, and the bride looked amazing! I can not express how amazing her talents are. Literally a work of art."
Raelene Norris
Our Services
Just the Bride
We'll start with a trial run to dial in the details, then show up on the wedding day ready to make the morning feel easy.
The Whole Crew
Bridesmaids, moms, grandmas — everyone deserves to sparkle. We bring a team of artists so no one feels rushed and the energy stays exactly where it should be: warm, unhurried, and a little bit fun.
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Makeup Lessons
These personalized lessons are tailored to your unique needs and goals. Suitable for beginners or aficionados alike.
Hi, I'm Ariel
Herrera Beauty Co. started with just me in 2014 with a small makeup bag, a handful of brushes, and two palettes. Now, we're a full team of talented Colorado artists who specialize in bridal hair and makeup.
"Create Yourself" is a grounding theme for me in my life. As a mom of two boys, I see my business as a way to show them that you can become anything you set your mind to. I find that this motto applies to the women I get to help, too.
I want every person who sits in my chair to feel empowered, worthy, and beautiful. Whether we’re lightly enhancing your natural features or going in for a full GLAM, I've got you. We are all beautiful, strong beings, and can achieve anything if we set our minds to it. I'm excited to create your look alongside you.
Reach Out
© 2026 Herrera Beauty Co
ariel@facedbyariel.com
(720) 577-5682
Based in Denver, CO